Builders of the Middle East
Builders of the Middle East is a dynamic social platform dedicated to elucidating current affairs and events in the Middle East. The project aimed to craft distinct logos and comprehensive brand guidelines that reflect the platform's multilingual presence across Arabic, Hebrew, and English platforms, particularly on Instagram.
Understanding the diverse cultural and linguistic landscape of the Middle East, I adopted a strategic approach to design, ensuring that each logo encapsulated the essence of the platform while resonating with its respective audience. The logos were crafted with a blend of modernity and cultural relevance, serving as visual ambassadors for Builders of the Middle East.
The Hebrew logo maintains a balance between tradition and innovation, mirroring the platform's commitment to fostering dialogue and understanding. Clean lines and modern typography are employed to ensure clarity and readability. Symbolic elements are subtly integrated to evoke a sense of unity and inclusivity.
The English logo reflects the global reach and accessibility of Builders of the Middle East. Sleek typography and contemporary design elements convey professionalism and credibility.
To maintain consistency and coherence across various platforms and communications, comprehensive brand guidelines were developed. These guidelines outline specifications for logo usage, color schemes, typography, and imagery, ensuring a unified brand identity that resonates with audiences across Arabic, Hebrew, and English channels.
The Arabic logo embraces the rich heritage and traditions of the Middle East while embodying the forward-thinking ethos of the platform. Incorporating fluid Arabic calligraphy, the logo conveys a sense of dynamism and progression.